Overview

Mochi Ko is a gourmet dessert made with glutinous rice and real fruit purées. Its name nods to mochiko, the flour that gives mochi its signature soft, chewy texture, while “Mochi Co.” reflects the brand’s focus on sharing joy through thoughtfully crafted treats.

While working at CHA Agency, I created animated content for Mochi Ko’s organic Instagram and Stories. For the brand’s Hawaii launch, I developed a countdown series for Instagram Stories, with each animation marking the days leading up to the launch event. The series incorporated Hawaiian-inspired visual elements while staying true to Mochi Ko’s established brand identity.